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Author: Daniele Fiandaca,Patrick Burgoyne
Number of Pages: 184 pages
Published Date: 19 Oct 2010
Publisher: Creative Social
Publication Country: London, United Kingdom
Language: English
ISBN: 9780956608307
Download Link: Click Here
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Description

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."